Corporate20 junho, 2020

Digital transformation in action: One Wolters Kluwer, one global website

Today, Wolters Kluwer released the first phase of its renewed website www.wolterskluwer.com which offers a unified digital experience for web visitors. 

The new website focuses on setting out our expert solutions and the company’s deep domain expertise to provide timely, actionable insights that empowers visitors to make informed decisions and deliver impact when it matters most. By mid-2021, about 280 websites will be incorporated into the new global website bringing together thousands of expert insights articles and a product portfolio of 900 solutions in 25 languages across 30 countries.

The transformed website is part of the company’s 2019-2021 business strategy Accelerating Our Value in which the launch of a customer-focused, new digital property for Wolters Kluwer and its associated businesses plays a key role. To serve customers’ and web visitors’ train of thoughts, the renewed site is centered around Wolters Kluwer’s five main expertise areas: health, tax and accounting, finance, compliance, and legal. Visitors in search of professional expertise in one of those areas can easily find it in the expert insights section on www.wolterskluwer.com

Customer first focus

Content is key in each step of the user journey to create a focused, relevant experience in every user interaction. Case in point is that content is organized by customer challenges, not product features. “Customers and web users – for the first time in 180+ years – will be able to find all solutions, services, and expertise Wolters Kluwer has to offer in one place. Expert Insights sitting at the heart of our website offer professionals the ability to find the solution they need, based on the challenges they have,” says Atul Dubey, Chief Strategy Officer at Wolters Kluwer. “Through expert insights articles/content, our solutions get connected to real-world problems. Our objective is to have a website that shows Wolters Kluwer's global offering and footprint, one that supports regional go-to-market efforts. We want to ensure a good user experience and help search engines present localized content.”

Global discoverability

A significant opportunity to improve usability and discoverability, the website increases Wolters Kluwer's global reach. A main goal of the site is to increase visibility and share Wolters Kluwer expertise and insights with more people. “When analyzing the nearly 300-strong universe of Wolters Kluwer sites, it immediately became clear that there was an enormous opportunity to improve discoverability by linking common threads to build a more complete customer experience,” said Dubey. “We know that our fragmented approach essentially translated into being invisible online with only 14% of our content earning page one or two rankings in search engines. Our new approach not only connects us together, it lets us build authority for the Wolters Kluwer brand to drive stronger, more relevant customer experiences.”

Highlights of the new site

Customers and web visitors will quickly notice the differences when visiting the website. Beyond a new contemporary and clean design which offers a more consistent user experience, key highlights include: 

  • Experts Insights that unlock the company’s expertise by connecting our solutions to real-world problems. 
  • Customer-centric interest areas that provide users a way to explore relevant solutions, events, insights and more.
  • Intuitive navigation for browsing and an efficient pathway to discovery through advanced search capabilities. 
  • Easy navigation to key site areas such as about us, investors, and careers.
  • The ability to quickly submit questions that will be directed to the relevant business and marketing teams for rapid support and information.
Contatos
Annemarije Dérogée-Pikaar
Director, Corporate Affairs & Communications
Global Branding & Communications