Refresh your marketing mix to speak to today’s shifting job and consumer market

Hospital, university, and health system marketing was forced to evolve during the pandemic and may never be the same. In today’s competitive landscape of aggressive acquisition and changing consumer behaviors and expectations, forward-thinking marketing techniques are essential. From the tried and true to the revolutionary and effective, we offer a wealth of content-rich solutions to help you reach HCPs when they are actively seeking answers and new career opportunities.

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Convey brand authenticity

Today more than ever, HCPs need transparency and credibility from medical institutions. We have a wide array of digital and print content solutions to help you tell a compelling and engaging story that piques their interest to learn more.

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Capture aspiring degree seekers

More and more nurses and allied health professionals are seeking better career prospects through advanced learning. Embed your brand within the clinical content that they have trusted since their first days of school and training. Be visible and easy to find when they are ready to tackle their next career goal.

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Intrigue in-demand specialists

Uncovering the ideal candidate across the full spectrum of healthcare marketing channels takes technical expertise and deep industry knowledge. Lippincott® HCP Access has the targeting technology and robust clinical portfolio to position your career-advancing opportunities in front of the most sought after clinicians and members of the world’s leading medical societies.

Ready to put what's new to work for you?
Let’s work together to make the most of every interaction to bolster your reputation, position yourself as a leader, and recruit top talent and advanced degree candidates.
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Featured solutions for health systems and academia

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Solidify your reputation
In an era when brand loyalty is becoming more difficult to achieve, delivering a cohesive, consistent, and engaging message is key to your visibility and credibility. Get HCPs talking about you to their colleagues and patients by leveraging influential display banner ads, e-newsletters, and advertising campaigns.
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Increase word of mouth referrals
Referrals are still the primary drivers of volume for most hospitals and health systems. Build and nurture relationships with referring HCPs through their trusted, medically-verified resources by sponsoring roundtables, webinars, podcasts, KOL videos, resource centers, research review clubs, and more.
Physician interview
Recruit the right candidate
Today’s healthcare recruiters are dealing with increased workloads, decreased headcount, and shifting priorities within a highly competitive employment market. Reach the exact candidates you need through direct access to 2.8 million validated passive and active job seekers on job boards, custom websites, custom opt-in newsletters, career sections, and more.
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Attract advanced program enrollees
Lippincott® HCP Access specializes in helping advanced degree program managers identify and move potential students from considering to applying. Our smart targeting balances brand building and direct lead generation through digital and print ad campaigns.
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