Survey: Care expands beyond the clinic to the pharmacy
US consumer trust in providers at non-traditional primary care settings is growing, with increasing desires for more convenient and affordable care. The days of patients receiving all medical care at a hospital or the physician’s office are vanishing.
Spurred by cost, convenience, and shifting generational perspectives, 58% of Americans are likely to first seek non-emergency healthcare at pharmacies, according to a new US consumer survey commissioned by Wolters Kluwer1. Gen Z and Millennials are leading the way (56% and 54%), with convenience and cost driving provider and location decisions.
Consumers are also looking for affordable medication options, expecting physicians and pharmacists to inform them of generics, and are open to delivery and subscription services - with some concerns for safety and interactions. Pharmacists and providers will need to connect across care sites and work together to understand these shifting trends to advise and deliver the best care possible to patients - wherever and however they choose to receive it.1Survey conducted online between March 15-21, 2023 with 1,017 US adults ages 18 and older, weighted to be representative of the total US population.