Content designed for engaging patients and members

Patients and members can be partners in their own health to help support better outcomes and satisfaction. The right expert, accessible content can nurture healthy behaviors and actions that align with clinical care plans through trustworthy, consistent, and compassionate communications.

The expert, evidence-based content design from UpToDate® Patient and Member Engagement solutions (formerly Emmi®) supports an integrated approach to healthcare.

The team of experienced writers, medical illustrators, user experience designers, and voice engineers creating the patient content are dedicated to the art and science of empathetic, inclusive communication.

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UpToDate engagement programs are meaningfully designed with emphasis on:
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Evidence

With access to multiple information sources, patients and members are in the difficult position of trying to assess which source is ‘best’ or most accurate. Every healthcare professional can encourage trust and help improve outcomes by building from the same credible clinical information across their care journey.
Our Editorial Process
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Input

Patient and member content is developed in cooperation with actual patients to help ensure content is easy to understand, personal, and empathetic, and reflects the patient experience. It also helps identify common questions and concerns to be addressed when possible.
What Patients Want
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Access

Developed for today’s healthcare consumers, our content is available across multiple formats and modalities to help providers and payers meet patients where they are.
Our Conversational AI
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Empathy and outcomes

People need more than information to act on their health in a meaningful way. Our education and engagement content is designed using a variety of key behavioral science and cognitive learning theories aimed at producing particular outcomes. 
Read The UAB Case Study
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Inclusivity

Each patient or member brings their own context to a healthcare encounter, some of which may be driven by cultural perspectives. As part of our content program, we aim to address cultural bias head on in an evidence-based and honest way.

 

This includes:
  ○  Increasing and varying the visual representation of patients and clinicians.
  ○  Employing voice-over artists from different cultures to reflect different experiences.
  ○  Using gender-neutral terminology and images.
  ○  Accounting for wide variety of socio-economic realities in content.
  ○  Offering greater technical accessibility.

Focusing On Health Equity In Engagement

Let's watch an example:

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Understanding COVID-19 and how to stay safe
Watch this educational video developed in 2020 during the height of the COVID-19 pandemic, designed to inform patients and members on keeping themselves and their loved ones safe.
Contact us

Let’s talk

Contact us today to learn how we can help you foster connections and extend your team’s reach beyond healthcare settings.
Contact Us
UpToDate Patient and Member Engagement solutions (formerly Emmi) enable healthcare organizations to build stronger relationships, enhance the care experience, improve health outcomes, and support value-based care initiatives, while increasing revenue and reducing costs.
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Call Us at 312.568.4020
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