Engage with your target audience, in the right place, at the right time.

Wolters Kluwer offers comprehensive digital advertising solutions across the Lippincott audience network of websites and online content which means you can reach HCPs in active learning mode. Your marketing message will benefit from aligning with contextual and trusted clinical content.

  • Anatomical Resources

    Choose from thousands of anatomical images and charts that focus on all aspects and diseases of the human body. All resources can be branded, customized, or digitized and adapted into engaging patient education tools for the waiting room or exam room.

  • Banner Advertising

    Reach your target audience across the Lippincott network of journal and society partner websites.

    Make an impact as the first message seen by your target site visitor. Your creative appears for up to 10 seconds, once per visitor per day.

    Targeted Banners
    Identify your specific target audience by primary specialty, subspecialty, keyword criteria, NPI number, or all. We use both deterministic and probabilistic methods to evaluate and verify data from multiple sources, such as society membership, state licenses, and third-party validated provider data. Learn More >

    Run of Site Banners
    Advertise across your select journal website(s).

  • Digital Reprints (ePrints)

    Deliver the same journal content in electronic form and offer the added benefit of controlling and tracking the content. Leverage digital media to provide healthcare professionals with critical content from the journals they know and trust. Embed an ePrint link into your advertising, share during a detailing call or email your licensed PDF directly to healthcare professionals.

  • Disease State Brochures

    Develop an educational patient tool to answer their questions about their disease state or disorder.

  • Email Advertising

    Each of our email solutions can be incorporated into a comprehensive, multichannel strategy designed to fit your budget and provide HCP engagement metrics.

    Electronic Table of Contents (eTOCs)
    Be seen in the first communication subscribers receive about their new issue.

    Position your message within an existing eNewsletter from the editors of Lippincott's most valuable news sources or customize your own.

    Spotlight eNewsletters
    Put your brand “In the Spotlight” with a customized and topical editorial-based email. Be the exclusive sponsor and feature your brand alongside hand-picked journal articles.

    3rd Party Emails
    Our targeted e-blast sends 100% of your HTML to your desired HCP audience.

  • Interactive Infographics
    You provide content (and merge with ours if needed), we script, storyboard and build. Infographics can live wherever it best reaches your target audience – be that within established Lippincott content, on a microsite, etc.
  • Medical Education Book Content

    Customized books, chapters or sections provide HCPs a focused and medically relevant content. Wolters Kluwer has over 1,300 textbooks, handbooks and manuals to select from. Custom sponsored book content can be delivered digitally to HCPs via email or as a custom URL link on a HCP portal.

  • Meeting Reporters
    Extend your message beyond physical attendees by providing in-depth annual conference coverage. Deliver a roundup of the latest in patient care, research, and policy news months in advance of publication. Position your company as a thought leader by sponsoring daily updates and/or full summaries of the latest clinical research presented at key society meetings. View example.
  • Patient Tear Pads

    Add your logo to tear pads to be the brand patients see when they take it home.

  • Podcasts

    Embed your brand directly into engaging, in-depth content listeners seek out to create positive brand associations in an uncluttered environment. Your 15-20 second script (approx. 30 words) will be read up to three times per episode. Listen to example.

  • Resource Centers

    An online multimedia educational environment anchored by Wolters Kluwer and sponsor-provided content. View example.

  • Supplements

    Align your brand with superior content to create a variety of compliant programs designed to complement your sales and marketing plans. Published and distributed in conjunction with one of our many prestigious journals, supplements allow you to reinforce your commitment to advancing HCP education, innovation, and furthering your position as a leader in your therapeutic area.

    Article Collections
    Assemble a collection of articles focusing on a specific therapeutic area, and deliver on one of our journal websites. View example.

    Special Issues
    Publish your own enduring content that can be indexed with the journal and searchable across the web. View example.

  • Videos
    By hosting your video with us, we’ll place it across the relevant journal(s) video gallery and in a featured video widget across the site(s) for maximum impact. View example.
  • Webinars
    Host a one-hour live webcast to share new and engaging educational content with our audience of HCPs; webinar platform features a customizable interface, responsive design, and real-time feedback. Incorporate interactive customer-facing tools help further your impact; includes polling, speaker bios, quizzes, links to your site, and more! View example.
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