Gain high-value HCP leads in today’s complex digital marketing landscape

Today’s digitally-savvy HCPs demand less overt advertising, friction-free access to content, and personalized marketing messages tailored to their interests. Lippincott® HCP Access’ specialty-specific targeting tools help define your ideal customer profile with pinpoint accuracy. Our innovative digital and custom strategies embed your message within HCPs’ familiar clinical resources. Strategize with us today to capture qualified leads that are genuinely worth your investment.

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A loyal global audience

Lippincott’s vast digital network reaches over 12 million visits per month through medical and nursing journal websites, opt-in newsletters, and specialty job boards. A universe of over 2.8 million validated HCP subscribers in virtually every specialty regularly engages with our respected portfolio to seek clinical answers and find career opportunities.

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Fine-tuned targeting

We are specialists at dynamic and contextual targeting by specialty, specialists, condition/procedure, NPI match, and more. Our data specialists use deterministic and probabilistic methods to evaluate and verify data from multiple sources, including society membership, state licenses, and third-party validated provider data. The result? Tailor-made campaigns that generate the most relevant leads.

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Customized digital experiences

Ensure your message gets received and responded to without a hitch by running your campaigns across our GDPR-compliant channels. From developing interactive infographics to hosting your existing videos and presenting webinars that incorporate polling, speaker bios, quizzes, and links to your site, we have the customer-facing solutions to increase your engagement and impact.
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