Your goals are unique. Your segmentation strategy should be too.
Audience targeting can improve your campaign performance by ensuring that your messages reach the right audience at the right time. Wolters Kluwer offers unparalleled access to healthcare professionals and the ability to target by specialty, certain online behaviors, and other data-backed segments. For example, your brand may be focused only on reaching one of these very specific audiences: oncologists specializing in ovarian cancer; orthopaedic surgeons specializing in the foot and ankle; and neurologists specializing in multiple sclerosis.
We use both deterministic and probabilistic methods to evaluate and verify data from multiple sources, such as society membership, state licenses, and third-party validated provider data. Our experts will help you pinpoint the most relevant recipients for your unique marketing campaign.