Your goals are unique. Your segmentation strategy should be too.

Audience targeting can improve your campaign performance by ensuring that your messages reach the right audience at the right time. Wolters Kluwer offers unparalleled access to healthcare professionals and the ability to target by specialty, certain online behaviors, and other data-backed segments. For example, your brand may be focused only on reaching one of these very specific audiences: oncologists specializing in ovarian cancer; orthopaedic surgeons specializing in the foot and ankle; and neurologists specializing in multiple sclerosis.

We use both deterministic and probabilistic methods to evaluate and verify data from multiple sources, such as society membership, state licenses, and third-party validated provider data. Our experts will help you pinpoint the most relevant recipients for your unique marketing campaign.

Predefined and Custom Segments Include:

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Select from over 50+ specialty audiences.

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Reach HCPs based on their online behavior: topics they're reading, article engagement, and more.

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Place your ad only on pages covering subspecialties, disease states, and keywords.

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Utilize our specialty or profession data validated by deterministic and third-party data.

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Segment by country or region.

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NPI List Match

Guaranteed reach against your HCP target list. 

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Is it time to rethink your digital approach?

Journals are still the most important media resource for healthcare professionals when making clinical decisions, and subscribers connect with digital journals multiple times a month. Many of our subscribers access journals outside of their specialty — and you don't want to miss out on reaching them by limiting your campaign to specific websites. Build product recognition and trigger action by harnessing the complete Lippincott online network of trusted content to uncover your audience wherever they spend time.

Contact us to learn more about our audience targeting.

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