Healthcare Marketing Resources

Medical advertisers engaging oncologists should include clinical data and peer-reviewed content in their promotions that substantiate their product claims.

Advertisers can distinguish promotions for OB-GYNs by better understanding their content consumption habits.

Healthcare marketers can engage gastroenterologists by aligning value-added promotions with journal content, clinical research, and podcasts.

Advertisers targeting anesthesiologists can leverage peer-reviewed content, clinical data, and clinical guidelines in their promotions to drive engagement.

Advertisers can distinguish promotions for OB-GYNs by better understanding their content consumption habits.

Learn how the COVID-19 pandemic has impacted both job satisfaction and professional growth in the nursing industry.

Wolters Kluwer helped fill a large hospital system’s Director of Nursing position for one of their facilities using a targeted, multichannel campaign. Read which tactics we used to fill the opening quickly and efficiently.

With the shortage of available nurses, creating personalized marketing strategies that focus on their needs will attract and retain new hires.

Here are some tips we have compiled from partnering with top nursing education program providers to attract candidates to their programs.

Our latest infographic showcases what factors are most important to our nursing subscribers when considering a higher education program.

This eBook discusses what factors today’s nurses prioritize when searching for a higher education program.

A one-size-fits-all marketing campaign will no longer attract nurses to your programs; nurses now want content-driven, informative marketing materials that address their expectations and concerns about higher education.