Guide HCPs through your buyer journey with the strength of Lippincott’s content

Medical and diagnostic device marketers face the challenge of communicating the full story of increasingly complex products in today’s data-saturated market. That’s where we excel. We integrate your product messaging into trusted clinical content and deliver it to engaged healthcare professionals (HCPs) using advanced targeting. Whether you’re trying to reach KOLs, key decision-makers, or purchase influencers, we ensure your message resonates across every digital and print touchpoint. Let’s connect your innovations with the people who need them most.

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Speak with an expert
doctors using medical devices

Why Lippincott leads in digital marketing for medical devices

Present your brand effectively

Work with our specialists to create influential, non-intrusive campaigns that prioritize the needs and content consumption habits of HCPs. We'll help you drive authentic engagement through precisely targeted digital and print strategies.

Generate high-quality leads

The sales cycle for medical devices is often lengthy, requiring approval from multiple decision-makers. Our targeted lead-generation campaigns help you engage the entire team by segmenting audiences based on job roles, online behavior, and other key data points.

Demonstrate your product's value

Showcase your product's value by placing your content alongside trusted clinical content in Lippincott’s extensive portfolio of medical and nursing journals. Spanning numerous specialties, this approach provides the compelling evidence HCPs need to make a purchase decision.

Proven medical device marketing strategies

Achieve clear communication

Conveying details about intricate products is tricky. Make it easier by pairing key product data points with our related clinical content in easy-to-digest video summaries, infographics, and other multisensory formats to deliver compelling messages.

Build credibility with a clinical leader

In a highly regulated marketing environment, operating with integrity is crucial to building trusted relationships. Leverage our alignment with Wolters Kluwer and 100 years of experience in educating HCPs to enhance your reputation.

Increase engagement via digital touchpoints

Enhance user experience with tools like digital resource centers, banners, and sponsored content to better connect and engage with HCPs. By delivering value-driven content through these channels, you can foster stronger relationships and build lasting trust.

Ready to enhance your medical device marketing?

Let us help you develop a holistic plan to take HCPs from interested to deeply engaged. Connect with us to take the next step.

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