EMEA country guides
Learn more about the top challenges and opportunities for U.S. expansion

Strong business growth opportunities

EMEA, which includes Europe, the Middle East and Africa, includes countries with a large diversity in the areas of politics, economics, linguistics and culture. The area includes some of the world’s wealthiest countries and some of the poorest; the political systems range from stable democracies to autocracies to failed states. No two markets in EMEA are alike, and each country varies greatly when it comes to regulation and compliance. The European Union market includes over 500 million customers and generates a GDP that exceeds 16 trillion euros annually, according to the International Monetary Fund. Europe’s startup economy is booming with new and existing tech hubs all across the continent.

Dynamic hub for investment

The growing population with a growing middle class, combined with government encouragement for activities outside of the oil and gas industries, provide diverse business opportunities in the Middle East market. The strategic location of the region also makes it accessible to major emerging economies, facilitating the transport of goods between the various regions of the Middle East, Asia, Europe and Africa, which creates opportunity. The fastest-growing economies in Africa are ramping up production of everything from processed foods to automobiles with an African industrial revolution underway. Africa has long been known for agricultural and mineral resources, but innovation and new investments are producing excellent new business opportunities in Africa.

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Frequently asked questions about EMEA expansion

What are considerations for expanding business to the EMEA region?

The EMEA regions provides the potential for strong growth opportunity. Other than longitude, however, little unites this region. EMEA contains incredible political, economic, linguistic, cultural and regional diversity. Understanding each region’s unique business climate is key to developing a strategy for market entry.

What are the benefits of doing business in the European region of EMEA?

Europe is the world’s largest single market and contains many thriving startups. There is also great wealth in the talent pool. The continent is home to some of the leading tech and engineering universities in the world. The legal, regulatory and accounting systems are transparent in this region, which provides a distinct advantage for companies planning a European expansion.

What are the challenges of doing business in EMEA?

There are many challenges associated with doing business in EMEA. For instance, cyberattacks are still a central threat to European expansion, but economic and financial risks also remain a concern. Failure of national governance, failure of financial mechanisms or institutions, unemployment or underemployment and interstate conflict are also considerations for business expansion.

What are the annual filing requirements in EMEA?

Filing requirements in different countries can vary considerably. If you’re working at global, or regional level with responsibility for overseas companies or subsidiaries, it’s important to distinguish between the regulations of the individual markets. Besides differences between deadlines and financial year ends, there can be specific needs depending on the size of a company, and whether it is listed or not.

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