Tax & AccountingSeptember 07, 2022

Howell Straczek sees improved success with CCH® ProSystem fx® Knowledge Coach

By: Wolters Kluwer Tax and Accounting

Small firm advances audit quality, efficiency, and peer reviews while helping their audit team play to their best strengths.

Focusing on what you know and do well is key to success when starting a small audit firm. Sharing core values of quality, responsiveness, and a commitment to trustworthy client relationships, Jon Howell and Bart Straczek founded Howell Straczek LLC in 2020.

Combining decades of accounting experience, the partners’ goal was to provide close, personal attention to clients, backed by advanced professional training, strong financial acumen, and extensive business relationships.

Accounting and auditing managing partner Jon Howell serves on the Oregon Board of Accountancy’s Peer Review Oversight Committee and is an Audit continuing education instructor for the Oregon Society of Certified Public Accountants. He believes strongly in investing in firm resources and places high value on a forward-leaning technology strategy to help his firm grow by focusing on core strengths.

Howell Straczek adopted Wolters Kluwer’s audit solutions, including CCH® ProSystem fx® Knowledge Coach and CCH® ProSystem fx® Engagement, which have helped the firm:

  • Improve audit quality, efficiency, and peer review.
  • Overcome staffing challenges by helping auditors become more effective.
  • Stay relevant and competitive in a fast-changing environment.

Meeting the staffing challenge

Small audit firms face many challenges in the current environment, including difficulty finding and training talent, striking the right balance of in-person and remote client interaction, and ensuring the firm stays relevant and competitive. By advancing their audit technology with CCH ProSystem fx Engagement and CCH ProSystem fx Knowledge Coach, the team Howell Straczek can meet these challenges more effectively.

“The biggest challenge we face today is staffing. It’s attracting people to the profession and keeping people in the profession,” said Howell. Adopting integrated audit technology helps the firm recruit and retain talented auditors.

Younger professionals, in particular, are inherently talented at picking up new technology and express the desire for modern tools to help them work smarter.

Play to your strengths. We’re a small firm. Our core strength area is employee benefit plan audits. And from that, general financial statement audits at for-profit companies. From there, we expanded only into nonprofits. It all comes back to narrowing your scope. Find those areas where you’re strong, where you have experience, focus on that, and then build out from there.
Jonathan G. Howell, CPA, Accounting and Auditing Managing Partner, Howell Straczek LLC

CCH ProSystem fx Knowledge Coach automates key areas of the audit process, such as documentation linking procedures to risks and automatic data population throughout workpapers. Saving time on these tasks allows auditors to focus their attention and professional judgment on areas of greatest risk to clients.


Howell said: "Whether you’re doing audit or tax, I think really investing in the resources and investing in human capital to be able to deliver the product efficiently is what’s going to make you competitive. If you don’t have the resources, then you always have limitations to growth."


According to Howell, smaller audit firms should focus on training and advancing young professionals more rapidly to boost retention. Large firms usually have very effective training programs, and some small firms simply limit their recruiting to professionals out of larger firms to “avoid that whole training issue.”


Howell said: "Firms want to be looking for new audit tools that help them address all of the current requirements and all the objectives under the auditing standards, and to perform audits efficiently. If labor is at a premium, efficient audits are extremely important, and efficient audits always give good customer service. It’s really important to leverage the technology."


But Howell believes developing your own internal training program and processes are essential to long-term success.

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Improving audit quality, efficiency, and peer review

Howell describes his firm as “very committed” to the CCH ProSystem fx platform. They used CCH ProSystem fx Engagement on their audit and tax engagements; however, they found that using other products for audit documentation didn’t offer the efficiency advantages of a solution integrated with Engagement, like CCH ProSystem fx Knowledge Coach.

As Howell and Straczek brought a significant number of prior audit and accounting clients into their new firm, Howell thought it was an excellent time to take a fresh look at audit solutions. Their decision to adopt CCH ProSystem fx Knowledge Coach happened after Howell talked to several professional colleagues using the solution for audits, compilations, and reviews.

Cost was another driver in the firm’s search for a new solution. Compared to their previous audit solution, Howell found that the price of CCH ProSystem fx Knowledge Coach was comparable. Even better, CCH ProSystem fx Knowledge Coach offered greater value due to advanced features and seamless integration with CCH& ProSystem fx Engagement and CCH® ProSystem fx® Tax.

Moreover, CCH ProSystem fx Knowledge Coach was built in direct response to the AICPA’s “Risk Assessment Standards” to ensure the highest-quality audits possible and improved, successful peer reviews. The solution creates unparalleled audit team efficiency and maximized realizations, further enhanced through the powerful integration with CCH ProSystem fx Engagement.

When we went through our peer review, we got a pass rating, which was our goal of course. The peer reviewers were very happy with the documentation meeting all objectives. With our EBP in particular, which is kind of our bread-and-butter audits, they were very complimentary. The particular engagement they examined had zero comments on it. We didn’t have to explain anything to him. It was really nice. Wow, that EBP just was so smooth.
Jonathan G. Howell, CPA, Accounting and Auditing Managing Partner, Howell Straczek LLC

Increasing firm efficiency

The implementation year with CCH ProSystem fx Knowledge Coach requires up-front planning to set up an efficient audit process that will increase realizations in subsequent years. Working with a Wolters Kluwer consultant helped Howell Straczek create the right processes to harness the best possible efficiency gains.

The firm took advantage of Wolters Kluwer’s Knowledge Coach training programs for their staff and, to ensure the training remained fresh on their minds, scheduled it to coincide closely with when they began working on engagements. Howell recommends this approach to other firms implementing Knowledge Coach and advises them to focus most on audit processes because they will find Knowledge Coach’s “compilation review very smooth and easy to use.”

Based on their Wolters Kluwer consultant’s recommendation, the firm initially created a model set of workpapers for each type of typical engagement. Those served as templates and made starting the first engagement with a new client much faster. Additionally, senior auditors went through the first five audits to ensure processes and templates worked as envisioned.

“It becomes a replication process once you have your set documentation. Then you decide how you’re going to utilize it, because there is some liberty about how you use these things.”

In year two with CCH ProSystem fx Knowledge Coach, the COVID-19 pandemic hit and forced the firm into fully remote audits. Having survived that, Howell now expects to see significant improvements in both realization and productivity. “It’s worked better than I hoped for on the year-to-year rollover, what’s being preserved, and taking on an engagement that’s very similar to, or the same as another. Once staff have become familiar with the documentation and the processes, it is easy for them to follow something that’s already been done.”

Improving audit quality

In addition to increased efficiency, the firm selected CCH ProSystem fx Knowledge Coach because its risk-based methodology ensures high audit quality by combining industry-specific guidance with a powerful and dynamic audit workflow engine. Howell Straczek auditors are guided through the entire audit, from planning to final sign-off. Knowledge Coach tailors the audit program based on each client’s characteristics. It then directly links identified risks with audit steps, flows information throughout workpapers, and monitors the engagement for completeness and compliance — all while allowing the auditor to exercise professional judgment.

With Knowledge Coach, the management team documented their internal workflow and standardized their process into four steps. Auditors must complete some documents before the planning meeting, and other workpapers after the meeting, with Knowledge Coach helping them create the audit program. Howell says staff tell him the process is “super helpful” because it provides a roadmap of the generally accepted best practices for completing an audit. Knowledge Coach also prevents “backward auditing,” where an auditor completes an audit and then creates the documentation at the end.

“We find less trained staff tend to jump around, or they’ll try to do everything at the end of the engagement. With the structure of Knowledge Coach and the different workpapers, it forces the completion of a section before you proceed to another section. And that’s extremely helpful in increasing efficiency and improving audit quality.”

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Successful peer reviews

Howell was extremely pleased with the results of the firm’s first peer review after implementing CCH ProSystem fx Knowledge Coach.

Not only did their peer reviewer not require additional explanation on the firm’s EBP engagement, but they also noted Howell Straczek was an early adopter of the Section 103 report and “ahead of the curve” compared to many firms.

Once you’ve set everything up in Knowledge Coach, the flow is so good that you just rollover the engagement binder and update the Knowledge Coach workpapers. A lot of your carry forward work is preserved, which is a huge increase in efficiency in the second year on an audit after you’ve invested the time to document properly.
Jonathan G. Howell, CPA, Accounting and Auditing Managing Partner, Howell Straczek LLC

Staying relevant and competitive in a rapidly changing environment

In today’s highly competitive environment, accounting firms must become more intentional about staying current with evolving standards and offering relevant, valuable services to clients. Howell Straczek continues to invest in its future by giving staff the tools and processes needed to deliver high-quality audits and an exceptional client experience.

However, he cautions other times, auditors will “still need that face-to-face time with clients. You still need to be boots-on-the-ground at the client’s office.”

As part of the effort to stay relevant and competitive, Howell Straczek chooses to implement new standards with CCH ProSystem fx Knowledge Coach as early as possible. Since the firm specializes in employee benefit plan auditing, the team implemented the new SAS for Section 103 audit reports early.

“We try to get in front of the changes to the extent that we’re able…studying the new standards as they come out, checking that our practice tools are up to date in Knowledge Coach, making sure we have the latest version, and then implementing.”

I would absolutely recommend Knowledge Coach to other firms because I feel it’s a good comprehensive solution. Our successful peer review is proof of that. We didn’t have to build a lot of other practice aids to supplement Knowledge Coach — it’s sufficient unto itself.
Jonathan G. Howell, CPA, Accounting and Auditing Managing Partner, Howell Straczek LLC
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