FinanceMarch 18, 2022

The business case for demand forecasting

Improve forecast accuracy with advanced analytics.

Every organization strives to get the most out of the money and effort it places into various investments. The question is: which investments will drive the biggest, and surest, returns?

We posit that increased forecast accuracy adds more value to enterprise management and financial returns than any other technology investment. Research analysts and ERP consultants support this stance, describing advanced-analytic forecasting as the “essential building block,” the “keystone,” and the “cornerstone” of enterprise performance improvement.

Download our paper, The business case for demand forecasting, and see how the returns play out when advanced analytics forecasting is applied across three major functional areas: Operations, Finance, and Sales/Marketing.

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