Discover the top challenges and trends shaping the future of the accounting industry. 

By utilizing insights from 1,983 tax and accounting firms of all sizes from the United States, this year’s Survey highlighted challenges to growth — many lingering from the COVID-19 pandemic — and new opportunities and trends.

Regardless of the challenges faced, innovative firms continue to lead the way to growth and opportunities by using a variety of step-up approaches. There are many paths to success, and most start with more or improved technology use, which frees up time and resources to develop strategic advisory services as the next part of the equation.

Download our 2023 Accounting Industry Survey Report to learn:

  • How client expectations, technology and other factors are affecting the future of accounting across core areas
  • How to utilize data to drive insights and improve connectivity
  • How accounting firms are prepared to address these issues and more. 
Learn more about the Survey findings and download the Report now! >>

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Key insights from nearly 2,000 tax and accounting firms nationwide.

66 Percent
New technologies and improved workflows are helping firms compete.

66% of firms reported their technology improves how their firm can compete in a variety of areas.

40 Percent

Firms are increasingly identifying their firm culture as technology-forward, despite the increasing pace of innovation in the profession.

40% of firms self-identify as innovators or early adopters of technology.

79 Percent

Innovative and early-adopter firms were more likely to have greater growth across all measured metrics.

79% of firms felt that advances in technology have led to a reduction in the hours spent working on a return and help in adding new clients.

86 Percent

Streamlined digital workflows and advanced technologies have resulted in stronger client relationships and growing advisory opportunities for firms. 

86% of large firms feel technology helped them add new services and offer more services per client.

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