Tax & AccountingAugust 06, 2025

How to run a tax office: nine steps to success

By: Wolters Kluwer Tax and Accounting

How to start and run a successful tax office: a step-by-step guide

With a quarter of Americans relying on CPAs or tax lawyers for filing assistance, there’s no shortage of demand for tax preparation services. But how do you effectively tap into this market to start and run a successful tax practice?

In this article, we’ll walk you step-by-step through how to run a tax office, including:

  1. What education and training you need to become a tax preparer
  2. What licensing you need to become a tax preparer
  3. How to write a tax office business plan
  4. How to register a tax preparation and tax planning business
  5. How to set up your tax prep office
  6. How to organize your tax prep operations
  7. What technology you need for a tax office
  8. How to sell your tax prep services
  9. How to promote your tax practice

1. What education and training you need to become a tax preparer

Tax preparers need common-sense business savvy, and an understanding of how basic tax codes, deductions, and credits affect income tax returns.

Form 1040 tax returns provide the bread-and-butter business of most tax prep professionals, so mastering these is essential. But don’t stop there. Expanding your training beyond 1040s will help you serve a wider audience and generate more revenue.

You can dive into the latest tax prep training through webinars, online courses, audiobooks, or traditional classroom study. Consider both free and paid courses. Tax preparation software providers often offer free classes to help you stay current on changing legislation. It’s also worthwhile to subscribe to a continuing education platform.

2. What licensing you need to become a tax preparer

To begin selling tax preparation services, you must satisfy applicable federal and state licensing and registration requirements. Professional tax preparers are solely responsible for securing registration and licensing, and it’s not a one-and-done proposition. Requirements change frequently, and failure to abide by regulations can mean suspension and fines.

An initial compliance checklist should include:

Review federal and state requirements annually to stay current with the latest legislation. Make sure you keep up with any continuing education requirements.

3. How to write a tax office business plan

Writing a business plan helps ensure that your practice stays on a profitable path. A well-designed business plan should include:

  • An executive summary of the highlights of your plan
  • A company description of how you will stand out in your market
  • A market analysis of your customers and competition
  • An organizational description of your company’s legal and operational structure
  • A service line description of what you offer clients
  • A marketing plan of your strategy for attracting and maintaining clients
  • A funding estimate of any financing needs you anticipate
  • A financial projection of your income, balance, and cash flow for the next three to five years

Planning these items on paper helps you refine essentials critical for business success, such as financial planning, operational management, and marketing. If you need help writing your business plan, the U.S. Small Business Administration provides local resources to assist you.

4. How to register a tax preparation and planning business

To file taxes for clients, you’ll need to register your practice. Exact registration requirements vary. At a minimum, you’ll need to obtain your:

  • Federal preparer tax identification number (PTIN)
  • Federal electronic filing identification number (EFIN)

Additionally, you’ll need to apply for state licensing if you practice in:

  • California
  • Connecticut
  • Illinois
  • Maryland
  • Nevada
  • New York
  • Oregon

While not technically necessary, you may wish to register your business as a legal entity to gain legal or tax advantages. For instance, registering as a limited liability company (LLC) can protect you from personal liability for your company’s actions.

If you plan to operate as a corporation or partnership or hire employees, you’ll need to apply for an employer identification number (EIN). You can apply for an EIN if you operate as a sole proprietor or LLC, but it’s not required.

You may wish to set up a business bank account, though it’s not required. A separate bank account makes it easier to keep your personal and business finances separate, simplifying your bookkeeping and tax reporting.

5. How to set up your tax prep office

Your office can be one of your biggest business expenses. You can cut costs by using strategies such as sharing a coworking space, writing off your home office as a business expense, or operating out of a virtual office.

A virtual tax office solution that employs the cloud allows you to access tax returns and documents from any device or location. A secure client portal with remote electronic signature capacity lets you connect with clients anywhere.

6. How to organize your tax prep operations

Planning your operational procedures provides a basis for efficient workflow and effective automation. Tax preparation workflow can be divided into three main steps:

  • Receiving client documents: requesting, receiving, confirming, and scanning documents and data.
  • Preparing tax returns: processing and reviewing returns.
  • Filing returns: reviewing final returns, filing returns, meeting clients, and receiving payment.

In addition to your tax preparation procedures, you’ll need procedures for managing other essential business operations, including:

  • Accounting
  • Marketing and sales
  • Calendar management
  • Communication
  • IT
  • Human resources (if you hire employees)

Use this framework to map the specific procedures your firm will follow, such as procedures for communicating with clients, using software, or processing tax forms. Document your procedures for reference and update your documentation whenever your procedures change. For instance, when you adopt new software solutions, you should update your operations manual to reflect any changes.

7. What technology you need for a tax office

After planning your operational workflow, you can select appropriate hardware and software tools to automate routine tasks. Tools that can increase your efficiency include:

For optimal efficiency, look for a virtual tax office solution that integrates all these tools in one place. Your tax prep solution is one of your most important tools, so choosing the right software is important. Make tax preparation manageable by choosing a comprehensive solution that helps you easily import client data, auto-populate and link tax forms, and catch errors before you e-file returns and share them with clients.

Once you’ve covered your technology basics, you can add tools to increase your efficiency, profitability, and client satisfaction. TaxWise® offers paperless document storage, secure client portals, e-Sign tools for remote tax return signings, and more.

Make it easy and enjoyable to do business with you by setting up a self-serve document portal, using a mobile app for e-signing, and staying in contact with clients outside of tax season. Refund transfers give clients a simple way to pay you from their refund, not out-of-pocket. Choosing a refund transfer when e-filing can speed up disbursements and offer flexibility for clients who still want paper checks.

8. How to sell your tax prep services

When you make contact with prospective clients, you need sales strategies to convert them into customers. Planning your sales strategy will improve your conversion rate to help you win more clients and generate more revenue. A sound sales strategy includes procedures for:

  • Finding prospective clients
  • Scheduling appointments with prospects
  • Sending appointment reminders
  • Running appointments
  • Discovering prospect needs
  • Communicating benefits of tax preparation services
  • Offering services
  • Pricing services
  • Answering common sales objections
  • Onboarding new clients
  • Processing payments
  • Offering repeat services and upsell services
  • Requesting referrals

For best results, plan and document your sales strategy just as you would other areas of your operations. Develop scripts for key points in your sales process, such as what you say when offering services. Rehearse what you will say to feel more confident during live sales situations.

9. How to promote your tax practice

To start selling your tax services, you’ll need a marketing strategy to promote your practice. Elements of an effective marketing strategy include:

  • A unique selling proposition (USP) that verbalizes what benefits your practice offers clients and why they should hire you instead of other options.
  • An elevator pitch that summarizes what you sell and who you sell it to.
  • Business cards
  • Word-of-mouth campaigns
  • A Google Business Profile
  • A website
  • A blog
  • Email marketing
  • Social media profiles
  • Videos
  • Digital ads
  • Local ads
  • Public speaking presentations
  • Promotional partnerships with local businesses

When starting your business, focus on low-cost marketing tactics such as word-of-mouth promotion, public speaking, email, and organic website traffic. As your practice grows, invest more of your marketing budget in premium tactics such as digital advertising on Google and social media. As a rule of thumb, businesses typically allocate 8-16% of sales revenue to marketing. To get the most out of your marketing dollar, track the performance of your campaigns so you can invest in the tactics that yield the highest return on investment.

Learn more about TaxWise® Online

 

Prepare more tax returns with greater accuracy and efficiency with the Virtual Tax Office.
Wolters Kluwer Tax and Accounting

Wolters Kluwer Tax and Accounting is a leading provider of software solutions and expertise that helps tax, accounting and audit professionals research and navigate complex regulations, comply with legislation, manage their businesses and advise clients with speed and accuracy.

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