CorporateInvestorsFebruary 15, 2013

Wolters Kluwer's new brand strategy centered on customers making decisions with confidence

Wolters Kluwer, a global leader in professional information services, is launching a new brand strategy to reinforce its customer-focused growth ambition.

With a single Wolters Kluwer brand for all its businesses, the company also announced a new tagline, ‘When you have to be right’, illustrating its commitment to solving customers’ challenges and enabling them to make critical decisions with confidence, every day.

Legal, tax, finance, and healthcare professionals in over 150 countries depend on Wolters Kluwer’s unmatched expert knowledge, seamless product integration, and latest technologies to make sure they get what they need to do their jobs accurately and efficiently. The new brand strategy aims to give customers a more consistent experience that reflects how Wolters Kluwer empowers professionals with essential information, software, and services so they can make decisionswith confidence.

"We understand what’s at stake for our customers," says Nancy McKinstry, CEO and Chairman of the Executive Board of Wolters Kluwer. "This brand strategy, which applies across all our employees and customer segments worldwide, is centered on that conviction. It marks an important evolution of our business: we are increasingly developing integrated products that combine essential information with technology solutions to provide our customers with answers, insights and improved productivity. ‘When you have to be right’ is a powerful way of capturing the business reality for Wolters Kluwer customers, who make critical decisions every day."

The relevancy and significance of the Wolters Kluwer brand will become even more apparent to customers, employees, and investors around the globe, as all products and services in every market adopt the Wolters Kluwer master brand. Creating wider international recognition for the Wolters Kluwer brand supports the company’s global footprint and its business strategy, and helps position it for growth in the years ahead.

"In recent years, the Wolters Kluwer name has gained increasing recognition in our markets," says Caroline Wouters, Wolters Kluwer’s global brand leader. "Adopting the unified brand will make it easier for everyone who interacts with Wolters Kluwer to understand and benefit from what we offer. It will also help all Wolters Kluwer’s businesses to share knowledge and expertise.

About Wolters kluwer

Wolters Kluwer (WKL) is a global leader in professional information, software solutions, and services for the health, tax & accounting, governance, risk & compliance, and legal & regulatory sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.