Navigate shifting consumer behavior with confidence.
Consumer demand is becoming harder to predict. Persistent affordability pressures are reshaping buying patterns, with clear divides across income groups and product categories. For finance leaders, this volatility makes accurate forecasting and agile decision-making more challenging than ever.
Join experts from Accenture, Microsoft, and CCH Tagetik to explore how finance teams can respond with greater precision and speed. Learn how to align planning, cost management, and portfolio strategy to stay competitive in a rapidly evolving market.
In this webinar, you’ll learn how to:
- Prioritize value and margin in a price-sensitive environment
- Strengthen portfolio discipline and manage cost-to-serve more effectively
- Focus on the metrics that matter most for retail and CPG performance
- Adapt plans quickly as consumer behavior continues to shift
Speaker:
Kim Chase
Economist and Strategy Manager at Accenture
Kim Chase has had an extensive career as a macroeconomist, specializing in shaping economic insights and advising clients on economic and financial trends. She also has experience in economic modelling and forecasting. Kim holds a BA in Economics and Mathematics from Brandeis University and a MA with Distinction in International Economics and Finance from the International Business School at Brandeis. She is also an adjunct professor in the Economics department at Brandeis.
Sue McMahon
Director Retail Merchandising, Consumer Brands Revenue Growth Strategy at Microsoft Corporation
Sue McMahon is the Global Strategy Director for Merchandising, Sales, and Revenue Growth on Microsoft’s Retail and Consumer Goods team. In this role, she leads solution strategy and partner alignment across Microsoft’s ecosystem to help retailers and consumer goods companies transform core commercial functions and accelerate measurable business outcomes. Drawing on nearly three decades of industry experience—including 28 years at Macy’s—Sue brings a practitioner’s perspective to shaping go to market strategies, solution innovation, and joint execution with Microsoft’s strategic partners. She is based in Princeton, New Jersey.
Kyle Trainor
Technology Sales Support Manager at Wolters Kluwer
Kyle Trainor has 10 years of experience in the software industry with key focus areas in supply chain and financial planning. His experience is spread across professional services and solution consulting, where he has developed a passion for product and user experience.