HealthFebruary 21, 2023
Trust is essential when advertising to nurses
Discover how marketers can engage nurses successfully with the right best practices, despite nurses’ skepticism of professional ads.
Nurses’ content consumption habits and attitudes toward advertisements provide marketers with key opportunities to engage nurses effectively. In this white paper, you’ll uncover key findings from Wolters Kluwer’s recent study of nurses. It highlights new developments in their habits and shares insights for marketers to engage them successfully through advertisements.
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Lippincott® HCP Access
Engage your target audience with Lippincott’s highly trusted award-winning content to get your messaging where healthcare professionals are most receptive.
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