HealthApril 06, 2020
Repurposing and distributing symposium content leads to increased engagement
Expand your reach to increase the visibility of your educational materials. Read our case study of how one client successfully increased engagement.
A client had presented at a satellite symposium and wanted to expand their reach to increase the visibility of the materials discussed to those that were unable to attend.
Understanding the client’s needs, Lippincott® HCP Access specialists:
- Identified their ideal target audience amongst global healthcare professionals
- Deployed two months of targeted banners and interstitials across the Lippincott network and specialty journal sites
- Developed an enduring publication from the client’s original presentation deck
- Selected the most effective marketing channels
- Distributed the supplements with the association’s news magazine
- Promoted with content alerts and an eblast
The result was a 27% increase in exposure to those who could have consumed the content in person.
With a quick turnaround, streamline process, access to targeted HCPs globally, and menu of virtual solutions, we are your partner to deliver your marketing messages so you can reach you benchmarks.
* Assumes 250 show attendees saw the presentation live, actual number likely lower, resulting in a higher percent increas
Contact us to create your next campaign to extend your reach to HCPs.
Lippincott® HCP Access
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