HealthMay 06, 2020

How to pivot your marketing to healthcare professionals during the COVID-19 crisis

This whitepaper discusses marketing during the COVID-19 crisis and how you can utilize a variety of solutions to successfully reach your targeted healthcare professionals.

With much of the country and the world on lockdown, remaining relevant with physicians and nurses is more difficult than ever. Medical conferences have been cancelled, postponed, or moved online. Medical offices remain open but device and pharmaceutical representatives risk their health by entering healthcare facilities. Despite these obstacles, the need to educate hospitals, clinics, and healthcare professionals (HCPs) about new and existing products remains imperative. Connecting with HCPs during a crisis requires out-of-the-box thinking.

In this white paper, you'll learn:

  • Effective tactics to pivot your current and future campaigns
  • Ways to optimize multiple tactics to quickly reach HCPs
  • Data-backed insights on HCP platform usage
  • Thought leaders’ perspectives on marketing solutions during the COVID-19 crisis

Businesses and conferences may be shutting down, but that doesn’t mean your marketing needs will end. Coming up with creative and effective campaigns during the COVID-19 crisis can help your brand stay in the minds of HCPs, as well as set yourself up for success after the pandemic ends.

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