HealthSeptember 15, 2022

How physicians’ new content preferences impact specialty-targeted advertising

Brand managers and agency partners – we have the insights you need to tweak your healthcare marketing campaigns to drive success.

Physicians’ professional content preferences are constantly changing to keep up with their fields. But these preferences — which also impact their perceptions of promotional content — differ from specialist to specialist.

In this webinar hosted by MM+M, Mike Andrews, head of the Lippincott® HCP Access team, delivers proprietary data on physician’s current consumption habits and provides insights on how it’s applicable to your day-to-day planning. Mike also discusses platform diversity, shifts in credibility, influencing path to care and acting on messaging.

View today to learn how you can break through the clutter to generate deep engagement and ROI.

physician on tablet
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