Discover how OB/GYN specialists engage with content and advertising. Download our infographic to gain insights that will refine your 2025 marketing strategy.
Marketing to obstetrics and gynecology (OG/GYN) specialists requires a clear understanding of their continuously evolving content preferences and trusted resources. Our infographic, based on a recent Wolters Kluwer survey, highlights key metrics and trends to enhance your targeted advertising efforts.
Here’s what you’ll learn from the data-rich infographic:
- Top Content Types Resonate Most: Peer-reviewed content, guidelines and standards, and review articles are the most influential for treatment decisions and patient outcomes.
- Digital Content Usage: 88% of OB/GYN specialists access digital resources via society websites or online journals to stay informed.
- Time Constraints: 72% report they don’t have enough time to read all the resources they desire, driving their preference for concise, impactful content.
- Opportunity for Industry Messaging: 69% of OB/GYN specialists expect to see industry-sponsored messages and find value in them when aligned with trusted resources.
Position your advertisements to stand out by leveraging contexts that OB/GYN specialists trust. Download the full infographic and shape your 2025 campaigns with actionable insights!
