Defining what collaboration should look like
Today’s client collaboration tools are far more advanced than yesterday’s, and debating whether your firm needs one is no longer relevant. To stay ahead, firms need new collaboration tools that enhance efficiency, improve client service, and generate additional profits. You should ask yourself: What does an efficient client collaboration tool look like for your firm?
How portals have transformed over time
Over the years, portals have changed dramatically. When they entered the accounting sphere in 2006, many firms were unsure of how to use them. By 2009, John Higgins, CPA.CITP, writing for CPA Practice Advisor, recommended that firms use portals designed specifically for tax and accounting companies that would integrate with their existing software. “If you have deployed a DMS [document management system], your provider should be at the top of your list of potential portal solutions,” he said. Despite this advice, accountants were wary of adopting them, leaning on manual processes instead.
The era of portals
By 2012, most firms had accepted that portals were a necessity, not a luxury, and by 2014, Accounting Today was offering ideas for how to improve client adoption of portals. “Getting tax prep clients to use your tax practice’s portals can be a serious challenge, but communicating the familiar benefits of portals is an excellent first step ...” Today, interactive and automated collaboration solutions dominate the market, enhancing the client-firm relationship.
Best practices that still matter today
Whether your firm is using a basic, legacy-style portal or a full-featured, AI-powered collaboration hub, there are certain best practices that can help with adoption.
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Ensure staff members are using the system consistently: Remember, your clients will always follow your staff’s lead. If they are using the collaboration system consistently and effectively, then it will be much more enticing to clients.
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Use a system that can handle a wide variety of documents: Client documents come in many different formats. The more documents the system can handle, the more frequently a client will be able to use it. Logging in once a year is unlikely to bring success.
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Choose a system that is easy for clients to use: Brand your portal with a log-in button on your website, your logo, and other recognizable information.
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Provide clients with comprehensive documentation: Make sure everything is easy to find, including online help and instructional videos.
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Integrate with a document management system: Save time publishing and retrieving documents, helping you reduce errors, such as duplicate clients or out-of-date contact information, and avoid sending files to the wrong client.