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Sustainable Agricultural Marketing and Agribusiness Development: An African Perspective

Publication Year:
2023
Edition:
1st Ed.
Author:
Brighton Nyagadza and Tanyaradzwa Rukasha
Publisher:
CAB International
ISBN:
978-1-80-062252-4
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Description
The future of Africa and the whole globe is dependent on sustainable agribusiness management.

This book offers insights to a wide range of agricultural marketing and agribusiness management practices with a focus on sustainability. It is designed to provide academics and graduate students in business studies with a comprehensive treatment of the nature of agricultural marketing and agribusiness management, as well as sustainability transitions and related practices in certain regions of the world (particularly in Africa). The text also serves as an invaluable resource for agricultural marketing practitioners requiring more than anecdotal evidence on the structure and operation of agricultural marketing and agribusiness management, as well as sustainability in different organisations and geographical areas. It allows the reader to compare and contrast agricultural marketing and agribusiness management, as well as sustainability practices across different research methodologies and settings. The book provides a unique mix of theory, reviews, primary research findings and case studies.
Details
Platform:
OvidSP
Publisher:
CAB International
Product Type:
Book
Author:
Brighton Nyagadza and Tanyaradzwa Rukasha
ISBN:
978-1-80-062252-4
Specialty:
  • Agriculture
  • Agronomy
  • Business & Economics
  • Earth & Geological Sciences
Language:
English
Edition:
1st Ed.
Pages:
192
Publication Year:
2023

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