HealthJune 12, 2026

Retail pharmacy can't support advanced care with exception-driven operations

Key Takeaways

  • Manual workarounds create inconsistent pharmacy workflows, making reliable dispensing and clinical care harder to sustain.
  • Variability in care and inconsistent workflows erode patient trust and make advanced pharmacy services harder to scale.
  • Embedded, evidence-based tools standardize pharmacy workflows, improving clinical and dispensing consistency and reducing reliance on individual judgment.
Sustainable care expansion requires pharmacy AI tools and workflows that can perform reliably without dependence on manual fixes or single-person execution for edge cases.

Retail pharmacy is taking on expanded responsibilities to meet consumer demand for accessible clinical services and to grow margins.

But when edge cases and exceptions to daily workflows arise, it can become difficult for pharmacies to demonstrate trustworthiness and consistency. Exception‑based operations also create variability that limits pharmacy’s ability to scale advanced services with confidence.

How are pharmacies managing exceptions and variability in dispensing?

Many pharmacies rely on workarounds and exception handling to absorb daily variability in dispensing operations.

One example of this is veterinary medications. While this revenue stream is growing for retail pharmacies, many pharmacists are not familiar with pet medication dosing best practices. The pharmacist is likely to either blindly trust the prescribing veterinarian or turn to decision support that resides outside of the workflow. That could be in the form of a siloed reference that requires opening another window or even a physical binder, requiring the busy pharmacist to stop everything and flip through pages.

If we look at expanding clinical services, pharmacists often encounter variability within the test-and-treat workflow. Despite state protocols, it falls on pharmacy teams to determine how well-educated patients are on these services, how to prepare for tests, and how to follow up on the results. In general, the pharmacist decides in real-time what educational points to highlight and what to leave out when speaking with a patient.

In these examples and others, pharmacists are forced to pursue extra steps that slow down workflow, or they are compelled to make independent judgment calls that may not align with best practices.

The effect of inconsistency on pharmacy care

While these manual fixes may keep work moving in the short term, they introduce inconsistency and hidden risks that make advanced services difficult to deliver reliably at scale.

They can also impact patient experience. Consumers talk to each other and post reviews. Word will spread if patients are not confident they’re being provided the right guidance or if variability causes confusion.

Replacing exception‑driven processes with standardized, dependable workflows

Both traditional technology and AI tools for pharmacy that standardize workflows without sacrificing quality of care can help reduce reliance on individual interventions. These solutions must provide trusted, evidence-based medication and clinical content to support informed and defensible decision-making. For busy pharmacies, this content must be embedded at the right place within the existing workflow to be useful to pharmacy teams without requiring additional clicks and adding to cognitive burden.

Solutions for pharmacies looking to standardize workflows and reduce friction from exception-driven operations include:

  • Medi‑Span® embedded drug data: Enables standardized medication decision‑making to help reduce dependence on workarounds.
  • Medi-Span Vet Meds: Helps build confidence and save time with species-specific veterinary medication screening directly within the pharmacy dispensing workflow.
  • UpToDate® clinical decision support: Promotes consistent clinical responses rather than ad‑hoc judgments as patient care responsibilities expand.
  • UpToDate® Consumer Education: Workflow-integrated content libraries help maintain aligned and trusted patient communication as operations become more standardized.

To learn more about these solutions for pharmacy workflows, speak to a retail pharmacy solution specialist.

Speak To A Specialist
Garry Marshall
Sr. Director, Pharmacy Strategy, Clinical Effectiveness, Wolters Kluwer Health
Garry Marshall, MBA, is the Senior Director of Pharmacy Strategy at Wolters Kluwer Health, where he leads the pharmacy business strategy for the UpToDate and Medi-Span solutions.
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