Health August 27, 2026

Consumers are open to pet care at retail pharmacies

Key Takeaways

  • New survey data suggests pet owners are increasingly open to filling veterinary prescriptions through retail pharmacies as a more convenient way to manage medications.
  • Convenience alone is not enough: Pet owners expect pharmacists to have access to veterinary-specific medication information and safety checks when dispensing pet prescriptions.
  • As veterinary prescription volumes grow, retail pharmacies need workflow-integrated veterinary medication intelligence to support responsible, consistent, and scalable dispensing.
Survey shows that – in order for retail pharmacies to meet the growing demand for veterinary prescription services – convenience must be matched with veterinary-specific medication expertise and prescribing safeguards.

Pets are increasingly seen as members of the family, and veterinary prescriptions are now a routine part of healthcare for many animals. Owners want convenient, trusted ways to manage their animals’ healthcare and medications, and new research commissioned by Wolters Kluwer1 suggests that retail pharmacies may be well positioned to meet that demand.

However, the findings also reveal an important caveat: Convenience alone is not enough. Pet owners expect the same standards of safety and medication oversight for their animals as they do for themselves and their families. Veterinary medication intelligence solutions that work within existing workflows could support consistent decision-making for pet prescriptions filled in retail pharmacies.

Pet prescriptions are becoming a mainstream healthcare need

Veterinary medications are not a niche category. Among pet owners surveyed1:
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    • 60% said their pet had been prescribed medication by a veterinarian within the past five years.
    • More than 50% reported spending at least $100 annually on prescription medications for pets.

These findings reflect a broader trend in the veterinary medications market: U.S. consumers spent an estimated $13 billion on veterinary medications in 2025, highlighting the growing role prescription medicines now play in animal health.

Where to fill pet prescriptions: Pharmacies have a growth opportunity to meet consumer demand

The survey revealed that:

of pet owners would be comfortable filling a veterinary prescription at a retail or online pharmacy.

said they would be very likely to use their regular pharmacy if they knew it could responsibly and conveniently fill their pet’s prescriptions.

confirmed that they would like to manage their pet’s prescriptions in the same place they manage prescriptions for themselves or family members.

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    • 79% of pet owners would be comfortable filling a veterinary prescription at a retail or online pharmacy.
    • 83% said they would be very likely to use their regular pharmacy if they knew it could responsibly and conveniently fill their pet's prescriptions.
    • 75% confirmed that they would like to manage their pet’s prescriptions in the same place they manage prescriptions for themselves or family members.

For retail pharmacies, these findings point to a growing opportunity to strengthen customer relationships while expanding service offerings.

Pet owners want convenience, but they expect safeguards

While pet owners are receptive to pharmacy-based veterinary dispensing, they also want reassurance that pharmacists have access to the right information and tools to support responsible, veterinary pharmaceutical decision-making.
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    • 85% of respondents said it is important that pharmacists filling pet prescriptions have access to pet-specific medication information, rather than relying on human medication references.
    • 79% said they would need to know the pharmacist can check for appropriate pet dosing and safety considerations before dispensing medications.

Although some medications are used in both humans and animals, veterinary prescribing involves unique considerations. Appropriate medication use can vary between species, doses may be calculated differently, and ingredients that are harmless to humans can be toxic to certain animals. Pet owners recognize these differences and expect pharmacies to have safeguards in place.

Supporting appropriate and scalable veterinary dispensing

The Wolters Kluwer survey findings suggest that pet owners are ready to embrace retail pharmacies as a destination for veterinary prescriptions – if pharmacies can demonstrate the same commitment to medication safety screening applied to prescriptions for human patients. One U.S. study found that a third of veterinarians were aware of a dispensing error that had occurred at a community pharmacy, with some resulting in harm to the animal. Furthermore, the study identified gaps in veterinary medication knowledge among pharmacy graduates.

Meeting consumer expectations for pet care requires efficient access to trusted veterinary medication intelligence that fits naturally within existing workflows. Solutions such as Medi-Span® Vet Meds are designed to support this approach by embedding veterinary-specific medication screening directly into pharmacy dispensing workflows. By providing access to species-specific dosing guidance, drug interaction screening, and contraindications alerts within the workflow, pharmacies can support more consistent decision-making while reducing the need for manual research.

When animal prescriptions arrive, pharmacists often need to leave established workflows to research species-specific dosing requirements, medication safety considerations, or potential interactions. Relying on manual processes and workarounds for exceptions can make reliable dispensing harder to sustain. Medi-Span Vet Meds integrates into existing pharmacy workflows to support responsible prescribing and safety checks without interrupting usual processes.

As veterinary prescription volume continues to grow, the retail pharmacies best positioned to succeed may be those that recognize that, for pet owners, convenience and safety are equal priorities.

Download our eBook, Don’t let veterinary prescriptions break the pharmacy workflow, to learn what retail pharmacies need to scale veterinary dispensing confidently and efficiently.

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  1. U.S. Pet Medication Survey. Wolters Kluwer, July 2026. N=1,336.
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