HealthDecember 07, 2021

Combating digital creative fatigue among healthcare practitioners

creative fatigue among HCPs

Digital creative fatigue is a real phenomenon — and now a permanent risk to your digital advertising campaigns. Fortunately, you can take proactive steps today to prevent the poor performance.Wolters Kluwer’s new white paper for HCP marketers, Combating Digital Creative Fatigue Among Healthcare Practitioners, has pandemic era insights and techniques marketers need to prevent real losses from this new risk. Inside, you will discover:

  • How HCPs’ approach to digital content has changed from 2019 to 2022
  • How to measure and identify creative fatigue before it impacts your campaigns
  • Tactical methods and low-cost adjustments to keep your campaigns successful
  • Key recommendations to optimize future campaigns about digital creative fatigue in the future

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