CorporateTax & AccountingOctober 13, 2025

Bas Kniphorst talks competition, digitalization and AI with BNR Nieuwsradio

Bas Kniphorst, Executive Vice President and Managing Director at Tax and Accounting Europe was invited on Dutch radio station BNR Nieuwsradio in October 2025 to talk about the company, trends in the sector, digitalization and its artificial intelligence approach. A summary of this conversation can be read below. To listen to the podcast (in Dutch), visit it here.  

Wolters Kluwer has gone through an enormous development. We have known it for decades but what is it now? How does Wolters Kluwer make its money at this moment?
Mainly with software and information services. That is 95% of our company’s revenue. Wolters Kluwer does that for five professional groups, and those are actually the foundations of our democratic rule of law; lawyers, doctors, accountants, the banking sector, and now also ESG.

And in what way do they make use of Wolters Kluwer’s services?
For accounting software, we have very large amounts of software for tax returns, but also, for example, in the medical field, we have information that helps doctors provide better care, or lawyers use our products to know what the law says and how to implement it.

Bas Kniphorst

Artificial intelligence. Is that something Wolters Kluwer has to embrace, or is it something Wolters Kluwer has already fully embraced?
The first artificial intelligence product I worked on was launched in 2013, when I was in Australia, and it was a wonderful product that used AI to link news to clients. I find it great to see that everyone now wants to talk about large language models and AI. Ten years ago, your colleagues and everyone thought it was all very geeky... 

Still, you read in analyses, including from the VEB (shareholder interest group), that AI should be a main topic for Wolters Kluwer, if only because it’s also a threat for Wolters Kluwer. There are plenty of alternatives for the professional groups you mentioned at the start of this interview — lawyers, medical professionals, accountants. They can inform themselves in countless ways. They are therefore becoming less dependent on your platform…
If you look at Wolters Kluwer, this is actually the third major transformation for us as a company. When I started at Wolters Kluwer, 25 or 24 years ago, we were mainly a print publisher. Then we became fully digital. We are a company that the Netherlands can be proud of. The complete transformation as a company from print to digital, and then from digital to what we call Expert Solutions. We really have to know the work processes for that.

So what is Wolters Kluwer’s strength? What have we been good at over the years?
That’s focusing on our clients’ work processes! We know those very well. That’s where our focus always lies. If you look at AI now, we also call it Expert AI. AI is important, and it’s a tool. But of course, you must also know the work processes very well. Wolters Kluwer has deep knowledge of how you file taxes, how medical care works, what the needs are…

Is that always clear enough to your customers? You can also choose the services of “Joe around the corner,” maybe at a reduced rate…
Yes, you can choose Joe. But does Joe have his customer data security in order? And is Joe’s information certified? If you look at our medical information, we are one of the largest providers of medical information in the world.

There are also growing concerns there, right? Precisely in that area, alternatives are available and are indeed being used…
Yes, but we sit on an enormous base of content, all of very high quality. It is peer-reviewed and provides very good insights. If you’re a doctor, you ultimately want to see peer-reviewed content. You want to see the sources — something “Joe around the corner” often cannot provide.

Will a company that has proven it can transform, move fast enough in this new area? You do have a different background than those new players that are entirely focused on AI and can immediately jump on whatever hype is current.
Yes, Wolters Kluwer spends half a billion euros a year on innovation! We spend that continuously and keep focusing on innovation. Because we know the customer processes so well, and that remains our strong point. That has helped us in the past, and that’s also why I now have confidence that we will continue to be able to do it in the future.

Bas Kniphorst
EVP & Managing Director of Wolters Kluwer Tax & Accounting Europe
Bas Kniphorst is EVP & Managing Director of Wolters Kluwer Tax & Accounting Europe, a leading global provider of information, software, and integrated workflow solutions for tax, accounting, and audit professionals. In this role, Bas is responsible for the strategy, direction and results of the TAA-division in Europe.
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