Navigating the future: unveiling trends and strategies in the 2024 accounting landscape. 

By utilizing insights from 1,776 tax and accounting firms of all sizes from the United States, the 2024 Survey highlights how client expectations, technology, and other factors are affecting the future of accounting across core areas, how accounting firms are prepared to address these issues, and more.

In today's dynamic landscape of change and opportunity, the future belongs to those who embrace technology and innovation as essential parts of their firm's strategic plans for success. With the increase in advanced technologies, such as generative AI and machine learning, firms’ confidence is shaken as they work to understand how to integrate new capabilities into their existing tech stack.

Download our 2024 Accounting Industry Survey Report to learn:

  • How client expectations, technology and other factors are affecting the future of accounting across core areas
  • How to utilize data to drive insights and improve connectivity
  • How accounting firms are prepared to address these issues 
  • And more 
Learn more about the Survey findings and download the Report now! >>

Download the Report Now

Key insights from nearly 1,800 tax and accounting firms nationwide.

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Most firms believe that their tech is improving how they can compete.
62% reported technology helps increase time spent on core business (vs administrative duties) and makes it easier to utilize implemented solutions fully.
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Cloud-based firms experienced higher growth than traditional firms.
74% of cloud-based firms reported growth in revenue, and 71% reported growth in profitability in 2023, while 59% and 55% of traditional firms, respectively, reported the same.
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Innovative firms were more likely to have greater growth and continue to outperform mainstream adopters.
69% of large firms self-identify as innovative adopters of technology. Large firms are leading the way in creating a culture of innovation.

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