LegalApril 19, 2026

The power of storytelling in high stakes litigation

How Persuasive Narratives Shape Strategy, Reduce Complexity, and Win the Case

A critical skill necessary to succeed as a trial lawyer in any case, but particularly in complex cases, is the ability to create a narrative that puts the facts in an understandable, persuasive, memorable form for the client. The story is the cornerstone upon which the case is built, and a necessary starting point for the development of a litigation plan.

Presented by Don Rushing, an experienced law firm leader, trial lawyer, recognized authority on bet-the-company litigation, and author of "Complex Litigation: A Practical Guide to Case Management and Decision Making" published by Wolters Kluwer, this insightful session explores the advantages of the story form, the elements of a good story, and the uses of a persuasive narrative at various points in litigation. Mr. Rushing offers examples of the use of the story from his own cases that helped clients tell their side of the story in a persuasive way.

During this webinar you’ll:

  • Learn how to construct a clear, persuasive litigation narrative that makes complex facts understandable and memorable.
  • Understand how storytelling informs litigation strategy and strengthens advocacy at every stage of a case.

Don G. RushingSpeaker

Don Rushing is an experienced law firm leader, trial lawyer, and recognized authority on bet-the-company litigation.

Mr. Rushing has served in many roles as a law firm leader over his long career, including Managing Partner of Gray, Cary, Ames & Frye, Co-Chair and CEO of Gray Cary Ware & Freidenrich, Chair of Gray Cary’s litigation department, Co-Chair of Morrison & Foerster’s global litigation department, and Chair of Morrison & Foerster’s chairperson selection committee.

As an experienced trial lawyer who is a Fellow of the American College of Trial Lawyers, Associate of the American Board of Trial Advocates, and Certified Civil Trial Advocate of the National Board of Trial Advocacy, Mr. Rushing enjoys a well-deserved reputation for successfully trying complex cases for his clients. Equipped with an M.B.A. in Business Economics and Finance, Mr. Rushing understands the business realities that companies face. This enables him to develop case strategies that align with clients’ business goals. As an Air Force Academy graduate, pilot, and former Air Force officer who served in the Air Force Systems Command research and development community, he provides technically informed legal advice in complex litigation.

Mr. Rushing has served as national coordinating and trial counsel for companies in mass disaster, serial tort, toxic tort, and consumer product matters that involved class action, multi-jurisdiction, and multi-district proceedings in more than 25 states and five foreign jurisdictions. His varied industry experience spans companies in the aerospace, technology, transportation, chemical and applied materials, consumer products, financial services, and mining sectors. He has tried or arbitrated over 70 cases to conclusion in his 45-year career.

Mr. Rushing has been recognized by several top publications for his expertise in commercial litigation, with particular emphasis on aviation and product liability litigation. Mr. Rushing has been ranked as a leading aviation lawyer by Chambers, Legal 500 US, Benchmark Litigation, and Euromoney’s Expert Guides. Mr. Rushing also has received recognition from The Best Lawyers in America in the fields of bet-the-company, commercial, and product liability litigation and from Southern California Super Lawyers in class action and mass tort litigation. In 2010, Daily Journal recognized him as one of California’s “Top 100” leading lawyers. Best Lawyers named him “San Diego Product Liability Lawyer of the Year” in 2013 and “San Diego Bet-the-Company Litigator of the Year” in 2015, and SD Metro Magazine named him one of San Diego’s Top 25 Attorneys. For 35 years, Martindale- Hubbell has rated him “AV Preeminent.”

Mr. Rushing received his B.S. in 1970 from the U.S. Air Force Academy, his M.B.A. in 1973 from the University of Southern California, and his J.D. in 1978 from the University of California at Los Angeles School of Law. During law school, Mr. Rushing was a member of the UCLA Law Review editorial board.

From 1970 to 1975, Mr. Rushing served as an officer with the U.S. Air Force Systems Command’s Space and Missile Systems Organization, where he was awarded the Air Force Commendation Medal for work in the Advanced Ballistic Reentry Systems program. He is a graduate of the U.S. Army Airborne School, and holds an Airborne rating.

Back To Top