CorporateFebruary 04, 2014

Big data: Critical For business

Big data remains important to drive business.

Kevin Entricken, Wolters Kluwer CFO, was recently interviewed by the Wall Street Journal about how big data has impacted business.

Wolters Kluwer, along with Netflix, SAP, Ernst & Young, and Dunkin Donuts discussed the value of customer insights and data that are helping target messages and grow their businesses.

Wolters Kluwer NV, a Netherlands-based information-services provider, has had some success in filling big-data jobs by recruiting from other, data-rich industries, such as financial services. “We have found tremendous success with going to alternative sources and looking at different businesses and saying, ‘What can you bring into our business?'” said Kevin Entricken, the company's chief financial officer. 

Read about the importance of big data's impact on understanding customers and driving businesses by the Wall Street Journal.