Missed the live session? The on-demand webinar offers life sciences organizations actionable insights to transform their communications strategy and drive stronger engagement with patients and healthcare professionals.
Join Melanie Conboy, PharmD, MPH, Lead Product Manager, Pharmacy and Health Technology Solutions at Wolters Kluwer Health; Audrey Vandervelde, PhD, Director of Medical Communications and Scientific Training at Takeda; Priya Londhe, PhD, Director of Medical Affairs Research at Gilead Sciences; and Kelley Lu, Associate Director of Global Medical Affairs - Oncology at Gilead Sciences, for an in-depth look at how life sciences organizations can use innovative technologies, predictive analytics, and integrated platforms to unify their messaging. They also discussed how taking a centralized approach to content and communication helps enhance medical education and create a lasting competitive advantage.
In this session, you’ll learn how to:
- Unify scientific, product, and brand messaging to deliver consistent, compliant, and trusted communications across all healthcare audiences.
- Leverage predictive analytics and integrated platforms to improve collaboration, accelerate diagnosis, and support rare disease initiatives.
- Enhance medical education and patient engagement through centralized solutions that drive clarity, efficiency, and competitive advantage.
- Track and respond to real-time feedback from patients and HCPs across digital channels to refine messaging, strengthen engagement, and build more responsive, data-driven commercial and marketing strategies.