Discover how to better promote your business with marketing. Get tips and resources on social media, websites, advertising, PR, and promotions.
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Marketing is more than advertising and selling your products. Marketing addresses all aspects of growing your customer base, and the more you know, the more successful your marketing and your business will be.
The marketing plan is one of the key elements of the business plan. Without a plan, you will squander valuable time, money and resources chasing one "bright shiny object" after another, missing potential customers and the opportunity to increase the spend of your current customers.
When developing a marketing budget it's important to choose the marketing options that suit your small business. We explore marketing budgets in depth, including a sample case study illustrating the process.
Regardless of how your company website is built, you need to understand and follow sound website development guidelines to make sure that website visitors became your customers. We discuss the steps involved in creating your company website from setup to content creation.
Positioning that touches on the unique wants and needs of your customers coupled with effective distribution that delivers your service or product quickly can give your business a distinct and profitable edge.
You can't predict a crisis. But you can put a disaster communications plan in place that helps ensure a smooth disaster recovery in times of crisis.
Before rushing to throw any old content onto the web, take time to create an internet strategy that dovetails into and helps drive your larger marketing and business plans.
When you are ready to write your proposal, there are two situations that you should be prepared for.
Online advertising is the closest thing on the Internet to traditional advertising. It differs from search engine marketing (SEM) by the way it targets prospects.
In order for your business to succeed, you need to advertise and promote your products or services to the same buyers that your competitors are targeting.
You can improve your business's chances to become a subcontractor for a prime contractor by getting listed as an approved or preferred lender.
Public relations programs can often be created, managed, and executed effectively by small businesses.
By anticipating the search terms used by customers and incorporating them into a website, marketers can boost their sites' natural search engine ranking, which is vital to internet marketing.
To be effective, advertising must be interruptive
Reaching customers—and potential customers—using online marketing is more a matter of commitment and strategy than it is a financial expenditure.