HealthOctober 20, 2022

Medical podcasts – entertaining, educational, here to stay

Listen to our two-part podcast series to learn about the increasing popularity of podcasts and how healthcare professionals (HCPs) rely on them to stay informed about the most important industry trends and treatments options.

Podcasts have become increasingly popular, so it should come as no surprise that HCPs have veered towards these easy to digest, convenient mediums to stay up to date on the latest trends in healthcare. The pandemic accelerated HCPs already increasing use of and reliance on podcasts. As a result, podcasts provide a growing platform for marketers to ensure their messages reach their targeted HCP audiences. Staying ahead of the competition can be hard, but adding podcasts to your marketing mix can be the move that sets your apart from other campaigns.

Co-hosted by the popular publication Medical Marketing and Media, our two-part podcast series “The role of podcasts in medicine and why marketers are interested” features insights and data on the effectiveness of podcasts themselves when it comes to marketing to HCPs. This is a great chance to learn why HCPs are turning to podcasts and how you can ultimately utilize them in your own marketing campaigns.

Contact us to learn to how you can engage your target audience with podcasts.
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