Discover data-driven strategies to engage physicians effectively. Download our free guide for expert insights, survey findings, and actionable tips to refine your healthcare content marketing strategy.
Wolters Kluwer's latest guide gives healthcare marketers a clear, evidence-based roadmap for reaching physicians more effectively. It draws on findings from our yearly content consumption survey to unpack what drives trust, what earns attention, and what makes sponsored content worth a second look.
Market to physicians with confidence
Healthcare marketers—are you ready to level up your content strategy and truly engage physicians? Wolters Kluwer's latest guide is here to help. Drawing on our 2026 survey results, this guide gives you the insights you need to navigate the evolving challenges of physician engagement.
Why you need to refine your strategy for better engagement
Physicians are more selective than ever about the professional content they consume. Our survey reveals what's shaping preferences and where the biggest opportunities lie for your brand.
Here's a sneak peek into the insights:
- Evidence-based content leads the way. An overwhelming majority of physicians say peer-reviewed content is the most influential factor in their treatment decisions, and its influence keeps growing.
- Digital is dominate. Most physicians rely on society websites or online journals as their primary professional content channels.
- Time is the ultimate challenge. 77% of physicians say they don't have enough time to read everything they want, making brevity and relevance non-negotiable.
- Artificial intelligence (AI) is on their radar, but trust must be earned. Physicians are open to AI-generated content for efficiency, yet most validate it against peer-reviewed sources before applying it to clinical decisions, making credible support essential for any AI-assisted messaging.
What professional content do physicians prefer?
Physicians hold their professional content to a high bar. They gravitate toward sources that have earned their confidence over time, and that preference shapes everything from what they read to what they trust.
Peer-reviewed articles and clinical guidelines carry the most weight, followed closely by continuing medical education (CME) resources, review articles, and trusted point-of-care references. Across all these formats, the common thread is rigorous, independently validated evidence.
For healthcare marketers, the implication is clear. Message credibility starts with the evidence behind it.
What you'll find in the guide
The comprehensive guide offers practical, data-driven strategies to help you build stronger physician connections and ensure your content cuts through the noise. You'll learn how to tailor messaging to physician preferences, choose the right formats for time-pressed audiences, and make every next step in the reader journey easy and worthwhile.
Why download this guide?
This guide turns those insights into five clear, actionable strategies to help you build content that earns physician attention and drives meaningful engagement. Download it and you'll have everything you need to strengthen your approach.