A sales and marketing budget is a valuable business tool that allocates budget line items to marketing and sales generating activities. This could be in the form of advertising, events, promotional materials, personnel, digital activities and PR. Common line items might be costs of search engine optimization, trade conferences, website development, social media advertising, bought media, display advertising, banners and booth materials.
Discover how CCH Tagetik Performance Management Software delivers:
Budgeting & Planning
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