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Managing the Smart Revolution in Tourism Firms: Innovation and Value Creation in the Era of Data
- Publication Year:
- 2023
- Edition:
- 1st Ed.
- Author:
- Francisco Javier Navarro-Meneses
- Publisher:
- CAB International
- ISBN:
- 978-1-78-924930-9
- Doody Core Title Score:
-
- ()
-
Description
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Details
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Description
Smart Technologies are revolutionizing tourism, as they promise to change the way tourists behave and how companies interact with them and generate profits.
The increasing availability of real-time data in combination with advanced machine learning techniques, artificial intelligence, and business analytics, to name but a few, will transform the tourism industry forever and in unthinkable ways.
The degree of sophistication achieved by Smart Technologies and the speed with which transformations are taking place means that those people lacking a relevant digital background may lag behind, therefore being unable to take advantage of the opportunities offered by the data economy and fully benefit from its applications.
This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. The contents:
The increasing availability of real-time data in combination with advanced machine learning techniques, artificial intelligence, and business analytics, to name but a few, will transform the tourism industry forever and in unthinkable ways.
The degree of sophistication achieved by Smart Technologies and the speed with which transformations are taking place means that those people lacking a relevant digital background may lag behind, therefore being unable to take advantage of the opportunities offered by the data economy and fully benefit from its applications.
This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. The contents:
- Include real-life cases to illustrate to the reader the true dimension of the "smart" phenomenon and the new frontiers that are yet to open in the coming years
- Bring together the knowledge and experience
Details
- Platform:
- OvidSP
- Publisher:
- CAB International
- Product Type:
- Book
- Author:
- Francisco Javier Navarro-Meneses
- ISBN:
- 978-1-78-924930-9
- Specialty:
-
- Leisure
- Recreation & Tourism
- Business & Economics
- Language:
- English
- Edition:
- 1st Ed.
- Pages:
- 280
- Publication Year:
- 2023
- Doody Core Title Score:
-
- ()