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Business Success Depends Upon Successful Marketing

Marketing is more than advertising and selling your products. Marketing addresses all aspects of growing your customer base, and the more you know, the more successful your marketing and your business will be.

Building a Successful Marketing Plan

The marketing plan is one of the key elements of the business plan. Without a plan, you will squander valuable time, money and resources chasing one "bright shiny object" after another, missing potential customers and the opportunity to increase the spend of your current customers.

Establishing Your Marketing Budget

When developing a marketing budget it's important to choose the marketing options that suit your small business. We explore marketing budgets in depth, including a sample case study illustrating the process.

Building Your Company Website

Regardless of how your company website is built, you need to understand and follow sound website development guidelines to make sure that website visitors became your customers. We discuss the steps involved in creating your company website from setup to content creation.

Successful Companies Master Positioning and Distribution

Positioning that touches on the unique wants and needs of your customers coupled with effective distribution that delivers your service or product quickly can give your business a distinct and profitable edge.

Communicating a Crisis: Creating a Disaster Response Marketing Communications Plan

You can't predict a crisis. But you can put a disaster communications plan in place that helps ensure a smooth disaster recovery in times of crisis.

Using the Internet to Effectively Market Your Business

Before rushing to throw any old content onto the web, take time to create an internet strategy that dovetails into and helps drive your larger marketing and business plans.

Write and Submit Your Government Contract Proposal

When you are ready to write your proposal, there are two situations that you should be prepared for.

Online Advertising Can Boost Revenue

Online advertising is the closest thing on the Internet to traditional advertising. It differs from search engine marketing (SEM) by the way it targets prospects.

Customers Can't Buy Your Product if They Don't Know it Exists

In order for your business to succeed, you need to advertise and promote your products or services to the same buyers that your competitors are targeting. 

Getting on an Approved Vendor List Can be Key to Succeeding as a Government Contractor

You can improve your business's chances to become a subcontractor for a prime contractor by getting listed as an approved or preferred lender.

Public Relations Builds Awareness of Your Business

Public relations programs can often be created, managed, and executed effectively by small businesses.

Search Engine Optimization Can Drive Results

By anticipating the search terms used by customers and incorporating them into a website, marketers can boost their sites' natural search engine ranking, which is vital to internet marketing.

Advertising Ideas on a Small Budget

To be effective, advertising must be interruptive

Find Federal Contract Bid Leads

The federal government awards millions of contracts each year. How do you go about finding leads on these contracts? Various methods exist that you will want to consider.

Reach Customers Using Email Marketing

Email marketing is an ideal way to communicate with your customers. By keeping your business "top of mind," you are likely to increase customer loyalty and increase your sales.

Unwrapping the Gift Card Rules

Gift cards can boost your holiday sales regardless of your type of business.

Use the Internet to Effectively Market Your Business

Reaching customers—and potential customers—using online marketing is more a matter of commitment and strategy than it is a financial expenditure.


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