Smartphoto group

Smartphoto group is a listed company active in B2C e-commerce in twelve European countries, focusing mainly on consumers. The company produces over 500 types of affordable high-quality photographic products. Turnover totals over 50 million a year. 

Analog photographs on reels of film are virtually a thing of the past. The arrival of digital cameras and mobile phones drastically changed the photographic landscape. Smartphoto group seized this transformation of the industry with both hands to change its business model. The organization used to have Spector photo shops in every village in Belgium. Now, Smartphoto has become a successful e-commerce company selling over 500 different photographic products. So it was high time to also address the IT systems, including the CPM system (Corporate Performance Management).

The current digital era demands - and supplies - a different kind of information. The shift to online has produced a lot more different data, both internal and external data as well as big data. This offers finance the opportunity to make more comprehensive and detailed analyses and reporting models. 

The configuration of the outdated SAP BPC software was no longer aligned with the changed reporting requirements of the new business model, asking for a different set of reports and analysis. Digitization had also left Smartphoto with a surplus of user licenses. But downsizing was not possible. Moreover, internal and external stakeholders without a direct SAP BPC access were not able to browse the BPC report contents. So Smartphoto and their Business Analytics consultancy partner element61 started looking for a new CPM solution that would support the business processes more effectively.

CCH Tagetik Solution

CCH Tagetik's cloud solution proved to be the best choice because of its flexibility and ease of use.

The new CPM environment has several benefits for Smartphoto. The main benefit is that key users can easily make modifications to the CPM environment, as a result of which Smartphoto is much less dependent on the IT department and external consultants for modifications to the CPM solution. The new CCH Tagetik solution is also quicker, more user-friendly, much more aligned with the evolved business and reporting requirements. It is also possible to compose all reports and report models needed for the current business, while all stakeholders can access and share reports. 

Benefits