Break through access barriers to build responsive relationships with HCPs

As compliance and regulatory requirements become more complex and disruption continues throughout the advertising industry, finding new ways to connect with your audience is crucial to your success. We are leaders in creating compliant digital content, and we know how to reach HCPs. Our expert team can develop plans to help you target an increasingly hybridized market to deliver effective messaging through new communication channels, including podcasts, webinars, ePrints, and online resource centers.

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Manage regulatory restraints

Embed your MLR-approved content within Lippincott’s trusted clinical content. This allows you to show your already MLR-approved content in a refreshing new light and will resonate even more with institutional decision-makers, KOLs, physicians, and other prescribers because it is partnered with best-in-class Lippincott content.

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Leverage deep market knowledge

Through partnerships with key medical societies, and as part of the market-defining authority of Wolters Kluwer, no one understands the research habits and decision-making processes of HCPs better than us. Put our strongest assets to work for you by showcasing your marketing message within contextually-relevant environments.

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Discover a new model of engagement

We integrate deep targeting, technology, and unrivaled market knowledge to optimize the customer experience and wow HCPs. Regain long-term access and maintain relevance to HCPs with our outreach solutions across multiple digital, print, and in-person touchpoints.

Ready to gain access to more HCPS?
We are here to help you build a successful content strategy and engage HCPs in meaningful ways in this new era of healthcare. Let’s talk!
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Featured solutions for pharmaceutical manufacturers

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Be a voice that HCPs trust
Sponsor podcasts and webinars to be a part of peer-to-peer conversations that discuss new research and present fresh insights. HCPs trust the word of their colleagues when it comes to new products and services.
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Tighten up your targeting
Gain qualified leads for your sales team. Optimize banner and email content and digital ad placements for increased exposure to high-value HCPs. Use our script lift studies to track and improve overall campaign performance. Identify your specific target audience by primary specialty, subspecialty, keyword criteria, NPI number, or all. 
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Share relevant content
Overcome the “stale detail” phenomenon by offering HCPs Lippincott’s original content that they can’t access elsewhere. Partner your message with our medical education book content, digital resource centers, article reprints, infographics, and more.

Contact us to learn about our multichannel solutions to engage your target audience.

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