New Communities, New Business Models, and Two-Way Communication

The Internet has created new patterns of using information – both in terms of creating content as well as consuming it. Next-Generation Publishing describes the new role of publishers in a wired world. View the video interview with Henri Van Engelen, Managing Director, Region North, Wolters Kluwer Europe, to find out more.

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Customers today create their own content and interact with peers through Web 2.0 technologies such as user communities, social networking sites, and blogs. They expect to interact with authors and editors, not just to purchase content.

At Wolters Kluwer we see ourselves as uniquely positioned to facilitate this dialogue between customers, experts, and editors, creating strong communities of practice. We work more closely with our customers then ever before to co-create content, and provide quality solutions that meet their needs.

In terms of purchasing, customers increasingly want to purchase on a pay-per-view or per-transaction basis. Next-Generation Publishing is about adopting new business models that complement these changes, and building an interactive layer onto our existing businesses.