In today’s world of exponential information growth, finding what a customer needs to do its work requires powerful search algorithms that can traverse large quantities of information in milliseconds while adapting to the different ways professionals express themselves across different work activities.
Today’s professionals are challenged not only with the amount of information, but the quality, usability, and accuracy of that information – the search result. And because different professional groups use special languages to communicate with one another, Wolters Kluwer is focused on building advanced search and semantic expertise, to make answers to questions easier to find within its vast stores of high quality, proprietary content.
Through the Global Platform Organization (GPO), the company is developing the methodologies, tools, and processes for systematically measuring and improving the quality of search results. In the GPO’s Search Relevancy Lab, research and application of techniques to improve search results are developed and then deployed globally. In addition, user search profiles have been created to target specific customer groups so that, for example, a distinction can be made between a labor law attorney and an HR professional in the search algorithms they employ to search the same content.
Going forward, the GPO will continue its work on search by integrating research and non-research features and applications with the research workflow tools of customers.